Terms of Service

1. Introduction

These Terms of Service ("Terms") govern your access to and use of the Rowe & Wren platform, website, and related services (collectively, the "Service") operated by Rowe & Wren ("we", "us", or "our"). By accessing or using the Service you agree to be bound by these Terms.

2. Description of Service

Rowe & Wren is a compliance review and advertising optimisation platform. The Service includes, but is not limited to:

• Compliance scanning — We crawl and ingest the public-facing content of your website, including page copy, headings, and claims. This text is analysed against relevant regulatory frameworks (such as FINRA Rule 2210 and SEC marketing standards) to identify potential compliance issues.
• Google Ads account connection — You may connect your Google Ads account to the Service via OAuth authentication. Once connected, we retrieve campaign, ad group, keyword, search term, and ad performance data through the Google Ads API. This data is synchronised on a scheduled basis to keep your dashboards and reports up to date.
• Campaign copy review — We pull in your paid search campaign copy (ad headlines, descriptions, and extensions) and analyse the text against the same compliance rule sets to assess whether your advertising content meets regulatory requirements.
• Performance and optimisation insights — The Service provides dashboards and reports covering campaign performance metrics (impressions, clicks, conversions, cost, conversion rates), keyword and search term analysis, landing page effectiveness, and recommendations for improving campaign structure and targeting.
• Automated negative keyword updates — Where you opt in, the Service may automatically add negative keywords to your advertising campaigns to help prevent ads from appearing alongside non-compliant or undesirable search queries.
• Automated ad testing (RSA) — Where you opt in, the Service may automatically create and rotate responsive search ad (RSA) variants within your campaigns to test performance while maintaining compliance.

Beyond the automated features listed above, the Service does not make changes to your Google Ads campaigns without your explicit approval. Optimisation recommendations are surfaced in the platform for you to review before any action is taken.

3. Account Registration and Third-Party Connections

To use the Service you must create an account and provide accurate, complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must notify us immediately of any unauthorised use.

You may connect third-party accounts (such as Google Ads) to the Service via OAuth. When you do so, you authorise us to access the data described in Section 2 for the purposes of providing the Service. Each customer workspace is isolated — you can only access data from your own connected accounts. You may disconnect a third-party account at any time through your account settings.

4. Your Content and Data

You retain all ownership rights in the content you provide to us or that we access on your behalf (including website copy, campaign text, and advertising data). By using the Service you grant us a limited, non-exclusive licence to access, retrieve, store, and process this content solely for the purpose of providing and improving the Service.

We may store copies of your content (including crawled web pages, campaign copy, and analysis results) for as long as is necessary to provide the Service and as described in our Privacy Policy.

5. Automated Actions

Certain features of the Service perform automated actions on your connected advertising accounts, including but not limited to adding negative keywords and creating or modifying RSA ad variants. These features are opt-in — they are not enabled unless you explicitly activate them.

By enabling an automated feature you authorise us to make the corresponding changes to your connected advertising accounts on your behalf. A log of every automated action is maintained and visible in your dashboard.

While we take reasonable care to ensure automated actions are accurate and beneficial, you acknowledge that you are responsible for reviewing changes made to your accounts and that we are not liable for any adverse effects resulting from automated modifications.

6. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable regulation.
• Attempt to reverse-engineer, decompile, or extract the source code of the Service.
• Interfere with or disrupt the integrity or performance of the Service.
• Share your account credentials with unauthorised third parties.

7. Compliance Guidance Disclaimer

The compliance analysis provided by the Service is for informational purposes only and does not constitute legal, regulatory, or financial advice. While we strive for accuracy, we do not guarantee that our analysis identifies every compliance issue or that following our recommendations will ensure regulatory compliance. You should consult qualified legal and compliance professionals before making decisions based on our analysis.

8. Intellectual Property

The Service, including its design, features, algorithms, and documentation, is owned by Rowe & Wren and protected by intellectual property laws. These Terms do not grant you any rights to our trademarks, logos, or brand features.

9. Limitation of Liability

To the maximum extent permitted by law, Rowe & Wren shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenue, arising out of or in connection with your use of the Service.

10. Termination

We may suspend or terminate your access to the Service at any time for conduct that we determine violates these Terms or is harmful to other users, us, or third parties. Upon termination, your right to use the Service ceases immediately. Provisions that by their nature should survive termination will remain in effect.

11. Changes to These Terms

We may update these Terms from time to time. If we make material changes we will notify you by email or by posting a notice on the Service. Your continued use after the effective date of any changes constitutes acceptance of the updated Terms.

12. Contact

If you have questions about these Terms, please contact us at hello@roweandwren.com.